Celebratory Announcement | Fujian Yingliang Stone Natural History Museum Selected as a Model for Innovation in China's Tourism Industry and Consumer Promotion Development in 2025

On December 11, the 2025 China Tourism Group Development Forum, organized by the China Tourism Research Institute and the China Tourism Association, was grandly held in Beijing. The forum, themed “Building Pillar Industries and Promoting High-Quality Development,” featured specialized speeches and discussions, attended by representatives from central and local tourism groups, tourism enterprises, and the cultural and tourism system.

During the meeting, the China Tourism Research Institute (Data Center of the Ministry of Culture and Tourism) released the “2025 Models for Innovation in China's Tourism Industry and Consumer Promotion Development.” As a representative of industrial museums and cultural tourism, the Fujian Yingliang Stone Natural History Museum was recognized for its transformation from an industrial landmark to a benchmark in cultural tourism, and was selected as a model by the China Tourism Research Institute (Data Center of the Ministry of Culture and Tourism).

As a model unit, the Executive Director of Fujian Yingliang Stone Natural History Museum, Niu Kecheng, was invited to attend the forum. During the event, Director Niu delivered a keynote presentation showcasing the museum's innovative achievements and development concepts, garnering widespread attention and high praise from industry peers.

The China Tourism Group Development Forum was established in 2009, jointly hosted by the China Tourism Research Institute and the China Tourism Association. As an annual brand conference in the industry, it will have been held for seventeen consecutive sessions by 2025. Each forum focuses on hot topics, challenges, and major strategic issues in the tourism industry, consistently addressing cutting-edge trends and gathering national cultural tourism enterprises, experts, scholars, and industry elites. It aims to lead innovation in tourism development and build a cohesive modern tourism industry framework, serving as an important barometer for guiding the industry. The recognition as a national model not only serves as authoritative endorsement of the museum's long-standing innovative practices in the integration of industry and cultural tourism but also signifies high recognition of its innovative practices and development concepts.

In the future, Fujian Yingliang Stone Natural History Museum will take this selection as an opportunity to further explore the cultural connotations of stone natural history, create more high-quality exhibitions and research courses that are scientific, interesting, and experiential, develop a matrix of unique cultural and creative products, and build immersive cultural tourism consumption scenarios to meet the diverse and high-quality tourism demands of visitors. Additionally, the museum will continue to deepen innovation in the integration of culture and tourism, expand the boundaries and depth of industrial cultural tourism, and strengthen communication and cooperation with national cultural tourism institutions and industry enterprises. With higher standards and more practical measures, it aims to promote high-quality development and strive to become a model benchmark for the integration of industry and cultural tourism in the country, contributing greater efforts to the innovation of China's tourism industry, promoting the upgrading of cultural tourism consumption, and building a modern tourism industry system.